It is a service that I pay for, but thankfully have never needed to rely upon. Its hard to gauge its value past an unfulfilled promise. It would be easy to dismiss it as a waste, but as its never been called upon, I can not speak definitively on its effectiveness. This seems like a service that would be better targeted at the shippers rather than the receiver, form a consumer perspective. That would enable a shipper for a small price per shipment to provide customers peace of mind about receiving their order. From a low risk business model perspective, that shifts the risk to the purchaser rather than the vendor, this is well structured.